Broken Links

Joran Hofman
March 6, 2021

What Are Broken Links?

Broken links are hyperlinks that are no longer working, so users cannot use them to get to the website they are supposed to be redirected to. Broken links can happen due to many reasons. From URL problems to users misspelling.

What Causes Broken Links?

  • The website is no longer available.
  • The URL is misspelled or mistyped by the user or URL provider.
  • A firewall does not allow the entrance of users.
  • Geolocation does not allow access to users from certain locations.
  • The URL structure was changed and not actualized.
  • There are broken elements in the page, such as HTML, CSS, Javascript or CMS plugins interference.
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How to Find and to Fix Broken Links on a Website?

Find the broken links.

It can be used as a program to audit the website, this will show the live status of the page and will ensure that there are not any broken links that need to be fixed.

Fixing broken links on a web site.

There are only two ways to fix the broken links once they’re found: replace or remove them. The time can depend on how many links are broken but the way to do it is very clear.

How to Find Broken Links in Wordpress?

There are different methods to find and fix broken links in Wordpress. Among them are

1. Web-based SEO audit tool

Among the most widely used SEO audit tools on the web are those created by Ahrefs and SEMrush that make available online audit tools that scan WordPress sites and immediately find broken links.

2. Google Search Console

Google offers this tool to monitor the existence and correction of broken links from a website.

3.Desktop Software.

In addition to the various programs available online to get and fix broken links we can also make use of the many software that exist on the market.

4.Online Broken Link Checker Tool.

This online tool is often used on small websites.

5.WordPress Broken Link Checker Plugin.

It is not advisable to use this tool because it decreases the performance of a website.

Broken links and SEO.

A broken link is a failure in a website’s quality; it can affect how your website ranks in the search results. This is why it is so important to take care of these details; they can affect the site’s performance.

But even though broken links will affect the Google Search Results, they won’t directly impact the overall SEO. However, a website with too many broken links might be mistaken as an abandoned page and be classified as a low quality page. 

The blogger should be aware not only about this, but also about the user experience and the bounce rate.

User experience: maybe the search engines allow for some broken links on a website, but the user may not be as forgiving and will try to avoid the website in the future.

Bounce rate has to do with the user experience. When a user visits the website they will decide if it’s useful for what they are looking for, and they will stay because the information fulfilled their expectations, otherwise they will move to another page; the user spends on the site is what is called bounce rate.  

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