A branded keyword match is when a search engine query includes a specific brand name and is exclusive to it´s domain. A classic example would be "Nike men's shoes," "Apple iPhone 12", among others.
Keywords are the words or terms that visitors to a website choose to find information in search engines.
They represent a fundamental piece within an SEO campaign because they directly affect the traffic of visits to a web page.
Among the different types of keywords are:
The branded keywords are terms of one or more words that include the name of a specific brand, variations, or part of it and are unique to a domain. Internet users use them to indicate to search engines what information they want to find.
The non-branded keywords, on the other hand, are terms of one or more words that do not include the name of a specific brand, variation, or part of it.
It should be noted that the SEMrush platform considers those words that include words from a brand or part of it but are not exclusive to a brand or domain to be non-branded keywords.
When the user uses search engines to access the website of a unique brand in its domain.
When the user uses search engines because he wants to obtain information about a unique brand in its domain.
When the user uses search engines with the intention of buying or selling a product or service of a unique brand in its domain.
Branded SEO is a marketing strategy for companies whose brand has a reputation in its niche and involves positioning its brand, product, or service, attracting potential customers and increasing conversions in search engines with the words or terms that include it.
The users who usually do these searches usually already know the products or services presented under a specific brand