Joran Hofman
March 6, 2021

What Are Backlinks in SEO? 

Backlinks are external links that serve to link a web page to another web page, also called "inbound links" or "incoming links". They are considered of great importance for search engines because they are used to obtain information from web pages in order to rank and classify them in their index.

Backlinks example on sales loves marketing website

What Are Different Types of Backlinks?

There are a variety of different types of backlinks, and over time their impact on rankings has changed. Below are some of the most common backlinks types that exist today. 

Recommended reading: benefits of guest blogging


In general, the links give votes in favor, but if you want to express that a website is not relevant in your niche and you don't want to give it a good score, use the no follow tag.

In Google ta nofollow backlink is represented with <a rel="nofollow" ...="">. </a>No follow backlinks are considered to have no impact on ranking of a website.


A dofollow link is a backlink that has impact on the votes of quality for your website and it’s related webpages. It is known to pass “link-juice” and can have a positive impact on your web page rankings.

Sponsored or Paid Links

Sponsored links are links which you pay to be mentioned favourably on a website. Nowadays many companies use paid links to promote products or services.

When used in Google the link must contain the attribute rel="sponsored".

UGC Links

UGC Links are newly created links which mean "user-generated content"  and are linked from forums and blog comments. 

This attribute tells Google that the link was originated by a user and not directly by the website owner.

A UGC backlink looks like this:

When used in Google the link must contain the rel="ugc" attribute.

High Authority Links

Authority backlinks are only those that are linked to a trusted source with plenty of history and typically a high domain and page authority.

Unnatural Links 

Unnatural links are also known as toxic or bad links, and come from poor quality or suspicious websites. These websites tend to be spammy and have a low Domain authority.

A web page with these types of links can be negatively affected in the search engine rankings.

Natural Editorial Links

Natural editorial links are those that come from a journalist or webmasters who link to another website by their own decision in order to help reference a source or to simply point their readers to further information regarding a topic.

Manual "outreach" Link Building

This type of link building consists of manually requesting and contacting relevant people in a given niche, such as bloggers and website owners and asking them to link to your content or even creating a guest post on their website that links back to yours.

Recommended Reading: How to Use SEMRUSH for Link Building

Why Backlinks Are Important For Websites?


Backlinks have an impact on your webpage's ability to rank high in search engines. Depending on your link diversity and domain authority from which your links come from, your search engine rankings can be greatly impacted. 


Search engines direct traffic to popular pages more frequently. If a web page has backlinks to these pages, it can be discovered more quickly and you can rank higher in search engine results much quicker.

Referral traffic

If someone clicks on a backlink from another website this can help function as referral traffic to your website. If the backlinks are relevant to the content the reader is engaged in the session times from referral traffic tend to be pretty high which.

Best Practices for Getting More Backlinks.

Earning Organic Backlinks

Backlinks are earned when visitors discover the content of a page using search engines, social media and more. Organic backlinks have the highest impact on your website and webpages to rank high in search engines. In order to earn organic backlinks, you have to create engaging content that people want to share with others.

Recommended Reading: 4 Powerful Styles of Writing for Content Marketers

Creating Backlinks

You can always work on manually creating backlinks to your website from creating profiles on other websites and linking them back to your website. You can also write guest posts on other websites and link back to helpful content on your website. 

If you choose to manually create backlinks make sure they follow Google’s terms and conditions and provide value. Don’t just create backlinks for the sake of creating backlinks.