Affiliate Network

Joran Hofman
April 3, 2021

What is an Affiliate Network?

An affiliate network is a union or group of companies that offer products and services, and they lead and promote clients to each. It is a common occurrence that a company that wants to acquire new customers and leads will use members of the affiliate network to refer to them.

How does an Affiliate Network Work?

An affiliate network can be said to be a marketing program or something that publishers have come up with, companies unite and promote clients to each other, and make publicity in a way that appeals to the consumers, be id special promotions or just referring to each other to make easy for the partners to acquire new customers without having to resort to extreme marketing tactics.

These affiliate networks normally offer resources such as tools or training to help develop new affiliate marketers.

It can be said that Amazon and other websites in the same style as eBay are the most popular affiliate networks because they help bring light to hundreds of thousand products that otherwise won’t have as much traffic as they have thanks to the tools provided by said websites.

The way a normal affiliate network works is that website owners or publishers sign up in an affiliate network, list the products they want to offer, and get a link specially made for their product that helps them track how much traffic their product is having and see if it’s the product has been bought or not.

Therefore, it can be said that affiliate networks tend to be an excellent tool to have at hand for site owners and publishers alike, helping them get astounding amounts of traffic for a 5% fee or lower depending on the affiliate network employed.

Benefits of Employing an Affiliate Network.

Affiliate Networks have plenty of benefits that shouldn’t be easily disregarded due to how big most of them are and how profiting they tend to be.

Depending on the type of products and services offered, it is prudent to look for an affiliate network suited to the needs of the publisher or site owner. Still, in general, it is a pretty solid decision to do as it puts a new affiliate in contact with hundreds of brands and opens lots of options that weren’t near them before.

It is one of the most direct ways to monetize a blog or website and get a new passive income; altogether, it is a mighty move to monetize web traffic.

Top Affiliate Networks. 

  • ShareASale:

It is an affiliate network based in Chicago, and it has been around since the early 2000s. As an affiliate with this network, you can connect with an incredible amount of programs and earn commissions on a wide range of products, including Reebok, Cricut, and Etsy.

  • Awin:

This is a global affiliate network platform that offers access to more than 15,000 advertisers, and they helped more than 150 million in sales in the year 2019 alone. It’s also worth noting they own several other affiliate networks, including ShareASale. Though those networks have their sites; therefore it can be said that Awin is one of the biggest affiliate networks in the world and one of the most successful ones.

  • Amazon: 

Being probably the most known affiliate network in the world. It is one of the largest stores of virtual commerce globally. Amazon provides access to thousands of products disregarding the category, and be it pet toys or electronics.

Explore more glossaries