Above the fold content

Joran Hofman
December 11, 2020

Above the fold content

What is Above the Fold Content?  

“Above the Fold Content” is a term used by SEO specialists, designers, and marketers to refer to the first part they see of a website when they open it for the first time, without having scrolled down, in this sense, the first thing that makes contact with the eyes of the person that opens a site, that is “Above the Fold Content”.

How does Above the Fold Content look like?

Upon reaching above the fold content of a web page, the user will see logos, images, videos, texts, forms, etc., everything that their eyes can grasp immediately, without scrolling down. There are different designs for above the fold content. This will depend on the type of user you want to attract and the type of message that the product or service wants to make known.  

What should be above the fold on a website?

When it comes to above the fold content that is placed in the top half of the page, there are some essential elements that should be at the top of the list such as:

Company Logo

The logo that visually represents a brand, company, or institution should be the first thing visitors see when they land on a webpage, so it is recommended that it is highlighted in above the fold content.

Navigation Bar

The navigation bar is a very important tool on a website, due to their ability to help visitors make decisions and be interested, it is really crucial for it to be easy to navigate and full of information.

Value Proposition 

A value proposition is a promise that shows the website visitor how the product or service will be delivered, purchased, and enjoyed, so it is important that it is one of the visible elements in the above the fold content.   

Call to Action

A call to action is one of the most important things that should be on a website, it is key to get leads and encourage users to take the next step. 

Among the most common are demo requests, contact us buttons and learn more about us, buy now, call us.

Visual Element(s)

Visual elements such as graphics, photos, videos, animations, or just an image of the product or service being offered, are essential in the above the fold content because this can help capture the attention of website visitors and keep them interested for longer.

Best practices for designing Above the Fold Content website.

These practices must be taken into account when designing a website:

Simple Design

Above the fold to content should be simple, professional, organized, and easy to use so readers can find what they are looking for quickly and don't choose another website.

Creating Engaging Content 

Engaging content is one of the most recommended and most important practices. Engaging content can help make the product or service more appealing to the visitors and hold their attention to make them want to look for more information about the content.

Make Content for Usability

When creating content for a web page or in this case for, above the fold content, it is very important to think about the experience of the user, and it must be verified thoroughly that the content loads correctly and has no issues.

Solve challenges for the reader 

The content above the fold should help users answer their questions. For Example, if an user searches the keyword ‘email’ and lands on the homepage, the content should contain the keyword ‘email’: in some form.