Glossary

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A-z
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A/B Testing

Above the fold content

Ad Copy

Ad budget

Affiliate

Affiliate Marketing

Affiliate Network

Alt Attribute

Analytics

Anchor Text

Application Programming Interface (API)

Authentication

Authority

Backlinks

Banner Ad

Bing

Black Hat SEO

Blacklist

Blind Carbon Copy

Blogging

Bottom Of The Funnel

Bounce

Bounce Rate

Brand Indicators for Message Identification (BIMI)

Branded Keywords Match

BreadCrumps

Broken Links

Business To Business (B2B)

Business to Consumer (B2C)

CNAME

CSS

Caching

Call To Action (CTA)

Can Spam

Canonical URL

Carbon Copy

Click Through Rate (CTR)

Click To Open (CTOR)

Clickbait

Clicks

Cloacking

Comparative Advertising

Compliant

Content Management System (CMS)

Conversion Rate (CVR)

Conversion Rate Optimization (CRO)

Cookies

Cost Per Action (CPA)

Cost Per Click (CPC)

Cost Per Lead

Cost Per Thousand

Crawl Rate Limit

Crawlers

Customer Acquisition Cost (CAC)

DMARC

DNS

Data Visualization

De-Indexing

Deeplink

Deliverability

Delivery

Demographics

Direct Marketing

Directory of Websites

Disavow

Do Follow Backlinks

Domain

Domain Authority (DA)

DomainKeys Identified Mail (DKIM)

Drip Campaign

Duck Duck Go

Dwell Time

E-Book

E-Commerce

Earnings Per Click (EPC)

Editorial Link

Email List

Engagement Rate

Evergreen content

Exact Match Keywords

Extensive Markup Language (XML)

External Links

Facebook Pixel

Featured Snippets

Fired Pixel

Footers

Four P's of marketing

Frequency Capping

GDPR (General Data Protection Regulation)

Geo-Targeting

Google Analytics (GA)

Google Sandbox Period

Google Search Console (GSC)

Google Trends

Google Webmasters Guidelines

GoogleBot

Grayhat SEO

Guerrilla Marketing

Guest Blogging

HTML (HyperText Markup Language)

Search Engine Optimization (SEO)

Everything you need to know about SEO

Search Engine Positioning

Everything you need to know about Search Engine Positioning

Search Term

Everything you need to know about Search Term

Sender Score

Everything you need to know about Sender Score

Service Level Agreement (SLA)

Everything you need to know about an SLA (Service Level Agreement)

Sitemap

Everything you need to know about Sitemap

Skyscraper Ad

Everything you need to know about Skyscraper Ad

Social Proof

Everything you need to know about Social Proof

Spamdexing

Everything you need to know about Spamdexing

Spiders

Everything you need to know about Spiders

Sub-Domain

Everything you need to know about Sub-Domain

Submissions

Everything you need to know about Submissions

Target Audience

How to find your Target Audience, and the different types

Text Ad

Everything you need to know about Text Ad

Title Tag

Everything you need to know about Title Tag

Top Level Domain

Everything you need to know about Top Level Domain

Top Of the Funnel

Everything you need to know about Top Of Funnel

Tracking URL

Everything you need to know about Tracking URL

Trust Rank

Everything you need to know about Trust Rank

Unique Visitors

Everything you need to know about Unique Visitors

Unnatural Link

Everything you need to know about Unnatural Link

Usability Factor

Everything you need to know about Usability Factor

User Experience (UX)

Everything you need to know about User Experience

Value Analysis

Everything you need to know about Value Analysis

Viral Content

Everything you need to know about Viral Content

Voice Search

Everything you need to know about Voice Search

White Hat SEO

Everything you need to know about White Hat SEO

Worth Of Mouth Marketing (WOMM)

Everything you need to know about Word Of Mouth Marketing

ccLTD

Learn everything about ccLTD, and get insights in the 5 top level domains

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