See all the best Free & Paid SEO tools listed in one place. Start ranking higher in all Search Engines using the right tools & insights.
Before jumping in, let's explain SEO meaning. SEO stands for Search Engine Optimization. A lot of people only think of Google when they think of SEO, but that is not true, it is search engine optimization for every search engines. What exactly is the goal of optimizing in this case?
When you type something in a search engine, you will get lots of results back. Getting on top of those results for specific keywords is what SEO is all about. In short: SEO is focussed on getting more website visitors to your site for free. This is also called; organic traffic website traffic. So, in bullet points, SEO is the following:
Before you start posting a lot of content on your site, you want to make sure your website is technically ready for it. The technical part will focus on the aspects which often are forgotten but are very crucial to get more organic visitors. There are a lot of tools which can help you to identify your website health and let you know what kind of fixes you need to do to improve. To already give you some insights, technical SEO will look at:
Search Engines want to give their users a great experience so they will punish you if you have a slow website as they don't offer an optimal experience. Researches also show that if a website doesn't load in seconds, people get frustrated and move on to another site.
Search Engines scan websites by using robots, the better you guide them, the higher you will get ranked. A term you will also see in our SEO glossary in the robots.txt file which will give the robot directions on which pages they should crawl on your website. You can exactly let the search engines know which pages you want to show up in the search results.
Not all website have or need this, but when your site does not have a good structure, it could be useful to add an XML sitemap. It doesn't do any harm to add it to your site, so that is why it is recommended to add.
An even worse experience than a slow website is getting an error, which is often called a 404 error. You probably are changing your website all the time so it can always occur your visitors will get a 404 error. Search Engines only want to show pages with content, so always make sure you redirect the old links to new pages.
When a search engine sees the same content on multiple pages or websites, it doesn't know which one to rank (higher). Having duplicate content can have the result your pages will get a lower ranking. It can always happen that you do need to have the same content on different pages, you can use canonical links so you can let the search engine know the original page.
Search Engines only want to show results from websites which they know are secure and respect the privacy of their users. One easy thing to is to implement HTTPS on your website, it will make sure no-one can intercept the data between the browser and the website. To implement HTTPS you will need a certificate which is called SSL. If you see a lock next in the search bar of your browser you have a secure website.
When you structure the data on your website it will help the search engines to understand your website and content better. When you implement structured data it also makes your content eligible for rich search results, those so-called 'rich snippets'.
When your site has multiple language versions you can let the search engines know by adding Hreflang tags. Adding Hreflang tags will avoid the search engine marking the same pages in the different languages as duplicated content.
A great tool to get your technical SEO in order is ContentKing.
When you are building your business, you want to keep growing; if not, you are not at the right website. Starting with SEO will help you to gain long term visitors to your website without the need of spending any money on ads or any other type of paid traffic. Optimizing your site for the search engines is a long term strategy, and it can take months, even years to show great results. Investing money, time, and other resources in SEO will have a long term value for your website. The Search Engines do change the algorithms over time but optimizing your site for it is here to stay. If you have small projects running it maybe isn't interesting, but if you are building your business for the long term, it is always the right decision to start with SEO marketing.
Most companies are focussed on getting their website higher in Google; this is why we will focus mainly on how to get started with them. Before you basically do anything, you need to make sure you have the basics in place:
You can't optimize anything if you don't have insights, hence why the above free tools from Google are crucial. You can use Google Search Console also for notifying new content on your website; you can add new or changed pages to be crawled. This way, you don't have to wait weeks for Google to find the updated or new content.
Within Search Console, you can see which keywords are generating traffic already and within Analytics, you can see a lot more about your website traffic. Click on the tools above to get more insights on what they can do.
Ranking on keywords is what SEO is all about. Defining the keywords you want to rank is essential. See here our blog on How to do keyword research. When you think of keyword research, you probably think of new content and blogs; this is we also covered re-optimizing content in a different topic.
When you have a lot of content on your site, you want to make sure that keeps showing up in the search results. Re-optimizing will help you to stay up high or rank higher based on the data you have present. If you want to know more about this, check this blog.
Our Favourite SEO tools
When you start optimizing your site, you will probably begin to use different tools to get this done to get the best results.
If you have a smaller budget, you can also try out UberSuggest for performance tracking. All the tools do offer a trial, so it would be good to make use of that to see what works best for you. Ubersuggest is build by Neil Patel and used to be a free tool, it is now paid but with a more friendly price than the others.