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SEO Effectiveness: 13 Benefits Of SEO For Your Website

November 14, 2021
SEO

Whether you are a business owner or a marketer, you must have been told that using Search Engine Optimization (SEO) might give you plenty of benefits. Also, you must be familiar with the fact that this one is a consistent process and cannot be finished in one go. 

Undoubtedly, SEO is an integral part of a successful marketing strategy. However, not being acquainted with the tactic may not convince you that it is worth your money or time. So, to help you out with doubts and issues, this post will talk about the benefits of SEO for your website. Let’s find out more about the same.

Search Engine Optimization vs Search Engine Marketing

As you continue to learn about increasing the visibility of your company in the search, you might come across another term – SEM. Although some marketers use SEM and SEO interchangeably, it is essential to understand the difference between the two. SEM is known as search engine marketing, and it refers to anything you do to get the placement in the SERPs. 

This means that SEM is an umbrella term that comprises both PPC and SEO. So, though SEO is a type of SEM, it is not the only thing that comes under the SEM.

What Exactly is SEO in Marketing?

To begin with, SEO is a process that helps improve the website in such ways that help rank in Search Engine Result Pages (SERPs) when somebody searches for a certain phrase or word. If you are doubtful of SEO’s importance, think about how you generally discover the information on the internet. What would you do if you wanted to buy the latest smartphone but were not sure of the model? Where would you look for restaurants and hotels if you wanted to go on a vacation? How would you research your options? 

If you are a part of this generation, you will look for the latest information on Google by searching a few phrases, for instance – best smartphones under Rs. 20,000 or the best hotels to book in Singapore. Then, you would scroll through the results and click on the link that would best suit your requirements. 

Generally, these results are based on what Google is thinking to be most helpful to you, on the basis of the keywords you searched for. However, in most cases, the websites that you see ranking on the first page don’t get there just like that. They use SEO to make Google understand the gist of their content. 

Also, they do extensive research to comprehend how users will use the phrase and topics to optimize the page accordingly. And, if you wish the target audience to discover your site, you will have to do the same.

What is SEO Made Of?

To understand more about SEO, let’s find out more about the parts that go into it:

  • Traffic Quality: You can attract visitors from across the world. However, if they are visiting your website because Google has told them that you are a reliable and credible source, you will get quality traffic. This way, you can seamlessly attract the audience that is interested in your brand genuinely.
  • Traffic Quantity: Once you have the right kind of people clicking your website link through search engine result pages, you will begin getting better traffic.
  • Organic Results: Organic traffic is the type of traffic that you don’t pay for. And, with SEO, you can ensure plenty of organic traffic without spending a single penny, unlike PPC and Google ads.

How Does SEO Work?

How do you think SEO works? Do you consider a search engine to be a website that can be visited and a question can be put into a box? Or, what if you think that search engine uses magic to reply with a list of links to websites that can answer your question? If you think anything similar, you could be right. 

However, did you ever stop to think over what is behind that magic? When it comes to an understanding of how SEO works, know that Google has a crawler that goes out and collects information about the content that can be found on the internet. These crawlers bring everything back to Google to develop an index. And then, this index is fed through an algorithm that tries and matches the data with the users’ query. 

In the entire process, the optimization part is when people who write the content and put it on their websites on the front allow the search engines to understand what is available so that users can like what they are seeing. Optimization can take a variety of forms. It is everything, right from ensuring that meta descriptions and title tags are both right length and informative to pointing internal links at pages you want to get discovered.  

Benefits of Search Engine Optimization

Now, SEO can help enhance the rankings in search engine results. This has the possibility to make a significant impact on the company’s essential objectives, such as sales and leads. Here are some of the top benefits of SEO.

1. SEO Helps Target Quality Traffic

One of the significant benefits of SEO is that it is an inbound marketing strategy. Unlike traditional advertising channels of outbound, which comprises reaching to consumers whether they want to hear from your brand or not. With inbound methods, you can make it easier for the audience to discover your brand and find the information they require. 

Generally, traditional methods, such as interruptive ads, spam emails and cold emailing, are done with the objectives of advertisers in mind. And, most of the time, consumers find it annoying. On the other hand, inbound marketing is customer-centric. It also involves creating helpful resources and making it easier to access helpful information. 

And then, whenever your users are ready to invest time researching your brand or learn more about it, they can find you with ease. This is not just convenient for consumers but also helps get qualified leads for the business. In fact, talking about the same, the State of Inbound report by HubSpot stated that 59% of marketers claimed that they received high-quality leads with inbound practices. 

After all, who, according to you, will be more receptive to the marketing efforts: Somebody who saw your billboard ad while travelling or somebody who stumbled upon a list of tips that you published when searching on the internet? The answer is quite clear. When you concentrate on attracting customers who are looking for relevant information to your brand, products and services, you will be more effective in reaching the target audience. 

Moreover, this will give you an opportunity to reach the audience when they are already comprehending making a purchase or getting a service; thereby, increasing the possibilities of your marketing message translating into leads and sales.

2. You Will Not Have to Pay for Ads

The organic rankings of Google are entirely based on what the algorithm is comprehending to be the best results for a query. This simply means that once you have created a page that seems worthy to the search engine for directing the users, the page will continue to attract traffic to the site for months after the publishing. 

Of course, here, researching the latest information and writing qualitative content need investment, either in the form of money or time and play an important role. However, once you have made this investment, there will be no consistent cost to attract traffic to the content. You may have to update the page every few weeks or months, based upon the topic’s nature. 

You may also have to improve the existing content or add more into it in case your competitor came up with a content piece targeting the same keyword. But if you look at it in a comprehensive way, your spot in the search result will be without any charges. This is one of the major factors that makes SEO different from PPC ads that comprise a cost for every time somebody clicks the link or visits your page. 

Since an Average Cost Per Click (CPC) across industries is $2.32, with SEO, you have more potential to remove this additional expense so as to earn traffic to the site.

3. SEO Gets More Clicks

Although PPC ads come above the organic rankings, almost 71.33% of organic results get clicked on the first page. It might be a bit difficult to state the right reason behind this. However, the most logical one would be that users trust the algorithm of Google. They have good enough knowledge of the spots for which advertisers are paying. 

Thus, they choose to visit such pages that have been determined to be best by the search engine. Of course, this is nothing but a conjecture. Irrespective of the reason, the fact is that a huge number of clicks for any search go to the organic result.

4. SEO Helps with PR

Although PR and SEO may seem entirely different and separate marketing techniques, these two can be used together to increase the results from one another. One of the biggest connections between the two is link building. Earning links from credible and reputable sites from your industry is a primary part of the SEO strategy. 

This means that a significant part of the SEO professional’s task list is to discover opportunities to cover or place the brand on news publications, industry blogs and other sites. And since a PR strategy is revolving around getting significant influencers and publications to talk about the company, this turns out to be a huge possibility. 

When you make use of link building research to discover new ways to make your brand visible, your content distribution activity will be much more effective.

5. SEO Takes You Ahead of the Competition

In the present scenario, SEO is widely regarded as a staple of any sort of marketing strategy. In fact, almost 61% of marketers have claimed that improving SEO and the online presence is their top priority. This simply talks about how your competitors must have already taken the step to establish an SEO strategy so as to rank higher in search results. 

And then, with an SEO strategy that is optimized and customized as per your brand, you can easily keep up with the trends and move ahead of your competitors. 

6. Helps Improving the User Experience

Understanding what prospective customers and users are looking for is quite crucial. And, this is not a one-time thing, as the expectations and behaviour of users change with time. If they don’t find exactly what they are looking for or struggle to find the same, they might end up leaving your site sooner and may not come back again. 

Keep in mind that Google keeps reinventing the ways it searches and populates the information on the SERPs. Google consistently monitors user behaviour, including the bounce rate, the time spent on the site or a page, and more, to decide if users have a good experience on your website. 

This is one of the essential Google ranking factors in SEO and cannot be taken for granted. Even if you are placed on the top of the search result for a time period, you cannot fail to attract users who make their way on your site, as this may impact the search rankings with time.

7. Increases Brand Visibility

The more relevant SERPs that your brand shows at the top of, the more attention you will get. Thus, raising awareness about the brand and the products or services you are offering takes place simultaneously. SEO helps with creating sustained online buzz surrounding the brand. This, in turn, will help promote brand recognition. 

Moreover, with SEO, you can craft a standout, definitive brand voice that will help you connect with the user demographic that you have in mind.

8. Helps Building Trust and Credibility

Being featured in the top search results simply means that Google regards you as a genuine, useful and relevant source of information or content. This way, it will prefer your brand over other sites that are running along. With the help of SEO, you can establish the authority of the website through a variety of practices, such as getting backlinks from reputable sites in the field, optimizing the content of the pages, improving the user experience of the site, identifying crawl errors and broken links, etc. 

While leading a user to the site is easier, getting them to stay or come back again is another thing altogether. SEO helps to achieve these goals while working toward the reliability and credibility of the brand.

9 .Offers Great Insights

SEO has a lot of great insights into your target audience, including the specific time they are most active, the regions from where most of the traffic originated, the language they use when searching online and much more. While you can always use a tool to figure out keywords that are relevant to your niche or business, with Google Analytics, you can find out user browsing behaviour, their interests, and much more. 

This will not just help you develop a full-proof SEO strategy but also teaches you new things during times of new trends.

10. Attracts Local Customers

Local search concentrates on local business listings and geo-specific searches. It is extremely vital for small as well as medium-sized businesses to have the site optimized for the location where they are operating in. To begin with, a properly optimized Google My Business profile along with a knowledge graph panel can help to a great extent. 

And then, you can also customize the content of your website to answer local search queries. You can have more favourable local users’ reviews to leave a positive impression and attract more customers.

11. Offers High Conversions and ROI

SEO takes care of a large part of the traffic. This means that you can get more conversions. Whether you wish the site visitors to buy something, subscribe to the newsletter or share your content among their friends, SEO can help with almost everything. On top of that, SEO is quantifiable. 

With the help of Google Analytics, you can get unparalleled insight into small actions to be taken and can tell the visitors what is working and what is not working. Since SEO is inexpensive than other digital marketing techniques, you can easily attract footfall and generate ROI without spending too much.

12. Helps Understand the Consumers’ Voice

Right from understanding consumer intent in detail to understanding the macro market shifts, with SEO, you can seamlessly find out what precisely your customers need and want. SEO formats and data – a word or spoken – offers a clear signal of user behaviour and intent. It happens in a variety of ways, such as search query data, SERP analysis and AI insights and analytics data.

13. Improves Website Speed

The speed of the website is one of the user experience’s signals of Google. And it can leave some serious implications on your ranking. With the core web vitals update, the load time of pages can easily influence how they compete against others with similar types of content. In case your site is clumsy, the content may shift the position when loading, and the users may have to wait until they can interact. 

In a way, this can lead to a negative impression of the UX. Therefore, optimizing the content to avoid this issue can easily enhance the position of your site in organic search. Along with that, your site’s speed can also be improved; thereby, ensuring a pleasant experience for visitors, decreased bounce rate and improved sales.

Myths About SEO

On the internet, you can find an abundance of information regarding SEO. Unfortunately, not every other information is accurate enough. Thus, as you continue to learn more about this marketing tactic, there are a few myths that you should be wary of so that you don’t end up choosing the wrong road.

Myth 1: The most important part of SEO is keyword optimization

The notion that keywords are an important part of SEO is not completely a lie. However, it is surely outdated. Ever since Hummingbird came out in 2013, Google is prioritizing user intent over exact phrases and keywords being used. This means that today, you don’t have to only focus on specific phrases and words. 

In simple words, keywords are important, and keyword research can help you with the strategy to a great extent. But as you integrate them, you would have to ensure that they appear naturally. Also, your content should be written in a way that it prioritizes the address of intent over using the same keyword multiple times on the page. 

Myth 2: Optimizing the entire website is easy and quick

If you meet anybody claiming to be a professional and generating SEO results within a few days and weeks, you must not trust. While most SEO experts and business owners wish this to be a reality, it is not the case. In reality, it takes anywhere between four to six months for an SEO strategy to generate results. 

So, the idea of easy and quick results would be tempting enough; it is recommended not to fall for it. Look for such a professional who would offer a clear outline of the strategy and realistic timelines for results.

Myth 3: Keywords with high search volume should get more concentration.

A lot of website owners who are new to SEO end up making the mistake of concentrating on keywords with high search volume. Sure, it seems worthwhile to use a keyword that has been searched tens of thousands of times each month. However, for most of the sites, it is not a realistic goal. 

Keeping in mind how difficult it is to rank for such keywords, concentrating a strategy on them is unlikely to generate any significant rankings or traffic. Rather, it is more effective to concentrate on less competitive, longer keywords. And, in case you think that these keywords are not worth the time, you can consider using long-tail keywords as they account for 70% of searches.

Wrapping Up

Today, SEO has become an essential part of a marketing strategy. Thus, know that it is one of the best ways to improve online visibility and reach consumers as they actively search for information. With this, you can also gain a lot of benefits that no other digital marketing technique might offer. 

For most marketers, the biggest benefit is that it lets them earn new customers without paying for the ad space. And then, the right strategy can help you enhance the PR of the brand and step ahead of the competition. 

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