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Semrush Pricing and Plans For 2021| Find the Right Plan for You

September 23, 2021

In this post, we are going to look at the different Semrush pricing plans – and help you get an idea of which plan is the right one for you and what you are trying to accomplish with SEO.

If you are new to SEO or an experienced veteran, you have most likely heard of Semrush. It’s an extremely useful and powerful SEO tool and when used correctly can help you discover great SEO opportunities and ways to improve your overall SEO on your website.

SEMrush Pricing Plans

There are four different pricing plans available with SEMrush: Get your Free 7-Day Trial Here

  • Pro: $119.95/month
  • Guru: $229.95/ month
  • Business: $449.95/ month

SEMrush Overview

SEMrush is a SEO software tool which is meant to help you improve your overall search engine rankings. This is done by providing you with tons of useful SEO information such as: 

  • On-Page SEO allows you to check your website's overall health, by analyzing its interactions with Google and generating fresh ideas to help you boost rankings. 
  • Content Optimization helps you to search-friendly content that can help you compete with rival websites and helps you to implement best practices that can help you drive organic traffic to your website by using an SEO content template.
  • SEO Market Analysis allows you to further understand your website niche and allows you to analyze your competitors along with the estimated traffic potential behind the niche itself. It’s a great tool to use to gain insights into whether certain content is worth your time.
  • Competitor SEO Analysis features plenty of tools to help you analyze what your competitor is doing that is making them successful. Data such as organic research, keyword gaps, backlink analytics and backlink gaps can help you identify great SEO opportunities to target.

These are just a few of the many tools which are available for SEMrush users to help them improve their SEO and discover untapped marketing opportunities. Let’s look at the different SEMrush plans that are available, and which one is best suited for your needs.

SEMrush Pro Plan:| $119.95/month |    | $99.95/month| (annual price)

Best For Marketing Rookies and Small Teams

The Pro Plan is the SEMrush first level plan, which you can get a 7-day free trial to test out before you buy. With this plan you have the following features at your disposal.

  • Domain & Keyword Analytics feature allows you to run decent sized reports on domains and keywords which you can analyze and gain a deeper understanding of the SEO behind them. 
  • Keyword Tracking allows you to track up to 500 keywords and their respective position in the SERPs monthly. This is great for seeing who ranks at the top for specific keywords you have an interest in targeting 
  • Site Auditing tools feature allows you to perform a high-level website audit and will identify technical components to fix on your website to improve its overall rank in the SERPs.
  • On Page SEO Checker will deposit a long list of ideas to help you improve the rank of specific pages on your website by giving you backlink ideas, content writing, keyword targeting and much more.

One thing to keep in mind with SEMrush is that each plan has certain limitations regarding the number of reports you can pull and access to some of the advanced SEO features. 

SEMrush Pro Plan Limitations

  • Keywords to track – 500
  • No access to historical data
  • Max projects – 5
  • Results per report – 10,000
  • Reports per day – 3,000
  • Keyword metrics updates per month – 250 
  • Pages to crawl per project 20,000 

There are further limitations to the SEMrush Pro Plan, but the plan itself is great for people who are just starting out in SEO and are on a budget. It’s also great for people who need basic keyword and SEO analysis and are doing SEO work on their own website instead of for clients. 

If you think this sounds like you, get the 7-day free plan and check it out today.

SEMrush Guru Plan:| $229.95/month |    | $191.62/month| (annual price)

Best For Medium Sized Marketing Agencies and Marketing Consultants

The SEMrush Guru Plan is SEMrush’s second tier plan. The plan offers everything offered within the Pro Plan with the “Content Marketing Platform” which is not featured with SEMrush Pro Plan. 

The content marketing platform tool was created to help marketers create a content marketing plan which can bring them new content ideas, frameworks, and research topics that can help them build a consistent content strategy. 

The tool can help you discover:

  • Low competition keywords and topics to target
  • Checking the competition level and SEO potential of a topic or keyword
  • Plagiarism checker can help you detect if people have been stealing your content
  • Page auditing to give you an idea behind your pages rank potential
  • Country and post tracking to help you monitor how frequently your brand gets mentioned

The Guru Plan is much pricier than the Pro Plan, but it can help you consistently find great topics and content to create that will help your website stand out. 

Another big difference between the Guru Plan and the Pro plan is that it gives you access to historical data which allows you to go back in time and gain insights into your competitor’s website performance. This can be extremely useful because you can see what type of content consistently performs well over time. 

Recommended Reading: How to Use SEMrush for Keyword Research – Full Guide for Beginners

Another great addition to this plan is that you have integration access to Google Data Studio which gives you the option to take your SEMrush data and give it it’s own unique visual look which you can send to clients with custom SEO dashboards, reports, backlink analysis and so much more.

SEMrush Guru Plan Limitations

  • Keywords to track – 1500
  • Max projects – 15
  • Results per report – 30,000
  • Reports per day – 5,000
  • Keyword metrics updates per month – 10,000
  • Pages to crawl per project 20,000 

All in all, the Guru plan is a great option for marketing agencies looking to take things to the next level and empower their employee’s capacity to discover untapped SEO and marketing potential. 


SEMrush Business Plan:| $449.95/month |    | $374.95/month| (annual price)

Best For Enterprise Scale Marketing Agencies with Large Teams

The SEMrush business plan is their largest plan and features some serious tools and capabilities to help you take your agency to the next level. The Business Plan includes all the Guru Plan features along with the following advanced features below. 

  • API Access gives you the ability to integrate SEMrush tools into your own applications and website to help you build a custom look to your projects and data.
  • Share of Voice Metric gives you the ability to track the traffic received to your domain to the sum of total volume of your keywords tracked. It’s an effective metric to drill down what content is responsible for most of your website’s traffic.  
  • Product Listing Ads Research gives you the ability to analyze your competitor’s ad campaigns. This feature is extremely useful in helping you to spot current marketing trends and how companies are targeting their consumers with pay-per-click ads. 

Apart from the features above, the business plan has further limits on everything else and allows your marketing agency to run at rapid scale. 

As previously mentioned, the business plan is best suited for enterprise scale marketing agencies with large operations. It’s geared for operations who manage large scale websites that require careful position tracking, constant reporting, and large data querying. 

It’s also very useful for agencies who rely on web-based internet leads who manage large advertising budgets on behalf of other clients.

So before you decide which SEMrush option is for you, consider what you plan on using it for and the scale of your business or organization. 

As always, try their free version before you decide to purchase anything.

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