Privacy Shield Shot Down: 70+ European Alternatives for Your Email Marketing

July 28, 2020
Email
European alternatives for your email marketing

On July 16, 2020, the Court of Justice of the European Union (CJEU) decided that the Privacy Shield Framework is invalid. Now, EU headquartered companies face the consequences of this decision. Some try to find a way to still make EU-U.S. data transfers work, some broaden their horizon and drop their American software tools and look for European alternatives. This 70+ item list helps email (marketing) professionals to find EU based alternatives.

What was the Privacy Shield and why was it revoked?

When the EU introduced their privacy legislations named GDPR in 2018, data transfers to countries outside the union were jeopardised. The EU now has its privacy protection rulebook, that doesn’t apply to major (software providing) countries like the United States.

With the Privacy Shield program, the European Commission deemed data transfers between the EU and the US lawful. Four years after the Commission’s decision, in 2020, the CJEU deemed the program unlawful, ending data transferring between the EU and US.

The main reason for the CJEU to deem the Privacy Shield ‘invalid’ is the way the US government interferes with the private sector. The US government can access private sector data, which is not in line with the regulations the EU put to the table with the GDPR.

Are all EU-US data transfers affected by this case?

Since the GDPR aims to protect the personal data of EU citizens, only the voluntary “outsourcing” of processing of personal data to the United States is affected by this. Necessary transfers are not affected, and neither are transfers of non-personal data.

Quote by Max Schrems, honarary chairman of Noyb.eu

Switching to European Alternatives for Email (Marketing)

As a result of this decision, European businesses are looking for a way to store their data elsewhere. That’s why I made a list of 70+ alternatives for email professionals.

The list is first divided into different parts of Europe, with only EU countries mentioned. This is visualized in the image below:

Most logical way to divide Europe based on language, economy, business ethics et cetera.

Second, the email service providers are labeled per use case: SMTP relay, transactional email, and email marketing automation (EMA).

These labels tell you what providers are ‘pure play’ or all-round. This is helpful when you’re looking to solve a specific problem (i.e. email deliverability) or when you decide to migrate all of your business emails to one specific platform. Either way, by labeling the vendors as such, buyers (like yourself) can create shortlists more easily.

What are SMTP Relay providers?

The process of delivering emails is called SMTP. It’s the way mailservers communicate and thus the way your message ends up in your recipient’s inbox. Nearly every platform (CDP, CRM, ERP, et cetera) uses SMTP for this. But as most of these providers do not specialize in email delivery, a lot of emails never hit the inbox.

An SMTP relay makes sure emails do hit the inbox. It specializes in the delivery process, with every technical detail tuned to perfection. SMTP Relay platforms give you the insights you need when it comes to email acceptance, opens, clicks, bounces, and more.

What are transactional email providers?

Transactional email providers focus on the perfection of transactional emails. What sets transactional emails apart from marketing emails, is that these emails are based on a ‘transaction’ and are sent from (again) software like your CRM, CDP, ERP. Think of password reset emails, order & shipment confirmations, or welcome emails.

When an email provider claims to have transactional email as a specific use case, it often has features like template management, dynamic content, and sometimes features such as PDF attachments for i.e. order confirmations.

What are EMA providers?

If you’re sending out commercial emails, like promo campaigns or newsletters, you need software that focuses on precisely that. Most EMA software tools have drag-and-drop editors, personalization & segmentation, and everything else an email marketer’s heart desires.

EMA providers mainly focus on creating the email, rather than actually delivering them or integrating with business tooling. That’s what sets EMA software apart from the other two labels. For the selection of this list, EMAs consist of pure play newsletters tools up until multichannel marketing automations tools.

Here’s the list:

Central European Email Service Providers

1. AdRom (Austria) – visit website

Use Cases: EMA

2. UltraMail24 (Czech Republic) – visit website

Use Cases: SMTP Relay, Transactional, EMA

3. Mailkit (Czech Republic) – visit website

Use Cases: EMA

4. Rapidmail (Germany) – visit website

Use Cases: Transactional, EMA

5. Clever Elements (Germany) – visit website

Use cases: EMA

6. CleverReach (Germany) – visit website

Use Cases: EMA

7. Evalanche (Germany) – visit website

Use Cases: EMA

8. Eyepin (Germany) – visit website

Use Cases: EMA

9. kajomi (Germany) – visit website

Use Cases: EMA

10. KlickTipp (Germany) – visit website

Use Cases: EMA

11. Mail2Many (Germany) – visit website

Use Cases: EMA

12. Maileon (Germany) – visit website

Use Cases: EMA

13. Mailflatrate (Germany) – visit website

Use Cases: EMA

14. MailingWork (Germany) – visit website

Use Cases: EMA

15. SendEffect (Germany) – visit website

Use Cases: EMA

16. Automizy (Hungary) – visit website

Use Cases: EMA

Also check out Automizy on our site

17. EmailLabs (Poland) – visit website

Use Cases: SMTP Relay, Transactional

18. ElasticEmail (Poland) – visit website

Use Cases: Transactional, EMA

19. GetResponse (Poland) – visit website

Use Cases: Transactional, EMA

20. ExpertSender (Poland) – visit website

Use Cases: EMA

21. FreshMail (Poland) – visit website

Use Cases: EMA

22. Sare (Poland) – visit website

Use Cases: EMA

Eastern European Email Service Providers

23. SMTPBoxes (Bulgaria) – visit website

Use Cases: SMTP Relay

24. NewsMan (Romania) – visit website

Use Cases: EMA

Northern European Email Service Providers

25. MySMTP (Denmark) – visit website

Use Cases: SMTP Relay

26. eBooster (Denmark) – visit website

Use Cases: EMA

27. EmailPlatform (Denmark) – visit website

Use Cases: EMA

28. Globase (Denmark) – visit website

Use Cases: EMA

29. Mailigen (Estonia) – visit website

Use Cases: EMA

30. Triggmine (Estonia) – visit website

Use Cases: EMA

31. LianaTech (Finland) – visit website

Use Cases: EMA

32. Leadersend (Latvia) – visit website

Use Cases: SMTP Relay, Transactional

33. Mailerlite (Lithuania) – visit website

Use Cases: EMA

34. Sender (Lithuania) – visit website

Use Cases: EMA

35. Halon (Sweden) – visit website

Use Cases: SMTP Relay

36. Emarketeer (Sweden) – visit website

Use Cases: EMA

37. MinuteMailer (Sweden) – visit website

Use Cases: EMA

38. Rule.io (Sweden) – visit website

Use Cases: EMA

Southern European Email Service Providers

39. Routee (Greece) – visit website

Use Cases: Transactional, EMA

40. nuevomailer (Greece) – visit website

Use Cases: EMA

41. beMail (Italy) – visit website

Use Cases: EMA

42. eMailChef (Italy) – visit website

Use Cases: EMA

43. MailUp (Italy) – visit website

Use Cases: EMA

44. rdcom (Italy) – visit website

Use Cases: EMA

45. e-goi (Portugal) – visit website

Use Cases: Transactional, EMA

46. SendXmail (Portugal) – visit website

Use Cases: EMA

47. Mailrelay (Spain) – visit website

Use Cases: SMTP Relay, EMA

48. DoctorSender (Spain) – visit website

Use Cases: EMA

49. Teenvio (Spain) – visit website

Use Cases: EMA

Western European Email Service Providers

50. Combell | Flexmail (Belgium) – visit website

Use Cases: SMTP Relay, Transactional, EMA

51. Teneo (Belgium) – visit website

Use Cases: SMTP Relay

52. MyMailmarket (Belgium) – visit website

Use Cases: Transactional, EMA

53. EmailGarage (Belgium) – visit website

Use Cases: EMA

54. Sendtex (Belgium) – visit website

Use Cases: EMA

55. Mailjet (France) – visit website

Use Cases: SMTP Relay, Transactional, EMA

56. Sendinblue (France) – visit website

Use Cases: SMTP Relay, Transactional, EMA

57. Alinto (France) – visit website

Use Cases: SMTP Relay

58. Dolist (France) – visit website

Use Cases: Transactional, EMA

59. MailKitchen (France) – visit website

Use Cases: EMA

60. SendEthic (France) – visit website

Use Cases: EMA

61. Newsweaver (Ireland) – visit website

Use Cases: EMA

62. SensorPro (Ireland) – visit website

Use Cases: EMA

63. Webpower (Netherlands) – visit website

Use Cases: SMTP Relay, Transactional, EMA

64. Flowmailer (Netherlands) – visit website

Use Cases: SMTP Relay, Transactional

Also check out Flowmailer on our site

65. Inboxroad (Netherlands) – visit website

Use Cases: SMTP Relay

66. SMTPeter (Netherlands) – visit website

Use Cases: SMTP Relay

67. Clang (Netherlands) – visit website

Use Cases: Transactional, EMA

68. Copernica (Netherlands) – visit website

Use Cases: Transactional, EMA

69. Basedriver (Netherlands) – visit website

Use Cases: EMA

70. HelloDialog (Netherlands) – visit website

Use Cases: EMA

71. Laposta (Netherlands) – visit website

Use Cases: EMA

72. MailCampaigns (Netherlands) – visit website

Use Cases: EMA

73. Measuremail | Spike (Netherlands) – visit website

Use Cases: EMA

74. MisterMail (Netherlands) – visit website

Use Cases: EMA

75. Revue (Netherlands) – visit website

Use Cases: EMA

76. SendCastle (Netherlands) – visit website

Use Cases: EMA

77. Spotler (Netherlands) – visit website

Use Cases: EMA

78. Tripolis (Netherlands) – visit website

Use Cases: EMA

79. MailCamp (Netherlands) -visit website

Use Cases: EMA