Cybersecurity isn’t exactly the first thing to come to mind when you think of marketing. Why would it? Marketers have so much on their plates: social media campaigns, website optimization, blog posts, etc. Well, cybersecurity should be part of every successful digital marketing campaign, and soon you’ll know why. In this article, you’ll figure out why and how marketers can take advantage of cybersecurity to increase sales and customer trust.
Cyber attacks have increased tremendously during the past couple of years as more and more companies have taken their business online. At the beginning of the COVID-19 pandemic, malicious emails received by companies worldwide increased six-fold. And no, these numbers don’t seem to be slowing down.
When a company is attacked with malware, the outcome can be horrible for marketing. If you get hit by ransomware, it can result in the loss of access to social media accounts or sensitive customer data being leaked. Sounds like a nightmare, right?
As a marketer, it is your responsibility to not only increase sales and brand awareness but to maintain your brand’s reputation. That means keeping your business safe from malicious actors. Later on in the article, you’ll learn various cybersecurity techniques to employ in your company. Once you implement these techniques, you can communicate how secure your company is and how safely you store customer data, which is always a plus in marketing.
As a digital marketer, have you ever stopped to think about how safe your important passwords are from hackers? If you haven’t asked yourself this question, it’s likely that they aren’t very safe. Considering how detrimental it would be to your business if your social media accounts or website got hacked, it’s essential you follow these two password security rules:
Successful marketers understand the importance of keeping their customers’ information safe, especially since only one-fifth of people trust big international companies to keep their data safe. Well, that’s totally understandable. After all, we keep hearing about data breaches from huge corporations like Yahoo, Microsoft, and LinkedIn.
It’s reasonable to believe that the smaller the company, the lower the trust that customers have in it. If even Microsoft’s data can be leaked, what are the chances for little companies that don’t have such huge infrastructure and cybersecurity budgets?
Well, marketers can take advantage of this mindset and convince users that their company has bulletproof data security practices in place. Of course, this means that you actually need to take some extra cybersecurity measures to make that true, such as:
Now you know how important cybersecurity is in marketing. The growth in cyber attacks on businesses worldwide is not something to take lightly as a marketer. All of your hard work may go to waste one day if you end up being hacked and important data gets leaked. Try to stay updated on the newest threats in the cyber arena and always make sure to follow at least the most basic cybersecurity tips. We wish you lots of luck and security in your marketing campaigns!